What are the benefits of social research agencies?

The economic blow suffered by the country due to the second lockdown during the COVID 19 pandemic is a hard setback. Many people have lost their jobs, businesses have closed, while those employed are passing their days amidst great anxiety and uncertainty on what the future holds. Bengal, too, is experiencing this surge of economic predicament and grappling with the COVID crisis. Social research agencies have endeavored to capture the mood of a percentage of the population, who represent the mass outlook to this current crisis. While life has suddenly lost its grip on normalcy, one of the top market research agencies in the country, Median Research offers distilled insight into the heartland, reflecting the economic vulnerability among most of the population, helping policymakers to influence a positive future action plan with the knowledge and correct interpretation of the accumulated data.

How does the market survey help?

• The responses from the majoritarian populace shape decision making and helps take the right actions and measures to frame future policies for the alleviation of the crisis.
• Public and private bodies along with non-profitable organizations can take collaborative efforts and action to mitigate the outcomes effectively.
• With help of sustainable partnership, they can conceptualize a process that visualizes and creates a comparative economic structure and strengthens those most affected.
• The data can also act as a magnet to collaborate leadership that spans across industries and facilitates to identify and manage this grave situation that the state is embracing at this moment.
• The procured data instigates and instills concern for the community and cement long term relationship among all stakeholders while reaching out to universal community interest.
• Acting with direction on securing financing and goal setting for diversifying the risks in capital pooling, the data helps measure projects with long term social impact and define collaborative success with partners and stakeholders.

Data ethics

• While procuring data, Median Research data collectors are privy to a lot of private information shared, but the privacy is held in the strictest confidence. If the data reveals information that could be used for benefitting the current situation and affects many, then they are used as a social sampling for commanding the attention of policymakers.
• The data procured follows all governance of accuracy and accountability keeping the norms of ethical accountability in place.
• The data procured by the social research agencies is only for the benefit of society at large and respects the privacy of all individuals associated with the data. Discrimination and marginalization must never be made based on the procured information.
• The data procured is transparent and shared with the best social interest in mind.

Social research agencies apply their skills with help from data analytical tools and acquire effective and efficient processes to contribute an understanding of a problem. They analyse how it is impacting the lives of a wider population, how they are dealing with the crisis and in what ways do they hope to be delivered from it. Communicating information through real-life stories in case studies, they attempt to understand why a circumstance is happening. They explore complex phenomenon relevant to socio-environmental, economic, health etc. to formulate constructive pictures that could benefit concerned beneficiaries. Social research agencies mirror the image of the society for the larger interest of growth and development.